"Fluid Mechanics: Focus on perishables sends private - label milk through the roof for Family Express"
Convenience Store/Petroleum Daily News
April 2004

We've been told for years that milk does a body good. Now Family Express has found that milk is doing lots of good for its business, too. [Click for more...]

"The Freshmen: Family Express Dreamed Up New Fresh-Food Ideas that are Anything but Sophomoric"
Convenience Store Decisions
April 2004

When Indiana residents near towns like Valparaiso or Merrillville hear an amplified "moo" coming down the street, they don't have to worry about a stampede. It's just the audio "calling card" of a Family Express delivery truck. [Click for more...]

"Family Express to Open Distribution Facility: Midwest Chain also Inks Innovative Deal with Eby-Brown"
Convenience Store/Petroleum Daily News
January 2004

When Family Express introduced the Cravin's Market fresh-food concept into its 43 stores in 2002, president Gus Olympidis had no idea how it was going to change his business. [Click for more...]

"How Cravin's was created: Family Express made sure its new foodservice program hit all the marks, from idea to execution"
Convenience Store/Petroleum Daily News
October 2002

Don't mess with Family Express. When the decision-makers at this Valparaiso, Indiana-based chain get an idea in their heads, you can't stop them.

The folks at Family Express dreamed up the Cravin's Market foodservice concept around the first of the year. By the end of April, Cravin's was in place in one-third of Family Express' 42 stores. Yes, you read that right. They turned the concept around in four months. [Click for more...]

"Cravin' for Changes"
Convenience Store/Petroleum Daily News
August 12, 2002

Cravin' for Changes Family Express re-invents its foodservice program -- and changes some industry perceptions, too.

VALPARAISO, Ind. - Already one of the Midwest's best, Family Express is undergoing a re-invention of sorts, and is changing the perception of the typical convenience store along with it.

Smokes, cokes, chips and beef jerky - sure they're all there, but how about the highest-quality fresh fruit, wrap sandwiches, fresh salads and even gourmet-style meats and cheeses? Got that too. As part of its new fresh-food program, Cravin's Market, Family Express has revamped its foodservice offering and has beefed up its store-delivery schedule, working with a central distribution center to ensure frequent delivery of fresh products to its stores - in branded trucks no less.

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